I love Elvis Presley as a singer, but his movies definitely vary in quality. Some are fairly enjoyable, while others are just dreadful. This was actually ok. (Of course, I may be comparing it to "Harum Scarum... a dreadful film that I saw the other day. A three hour epic of a sponge would have been more exciting than THAT film.)

Elvis films seem to fit into three categories: The fairly enjoyable rom-com musicals that the Colonel wanted him in: G.I Blues, Roustabout, Blue Hawaii...
The boring, and utterly dull (usually westerns): Love Me Tender, Flaming Star, Harum Scarum...
Or the one film that was a drama, but was actually decent: King Creole.

This film fits into Colonel Tom Parker's category, but I have to admit, I'd much rather watch those ones than the dull attempts at westerns or dramas. This doesn't mean for one second that the Colonel was doing good by sticking him in these films. Had he allowed him to star in "West Side Story", or "A Star Is Born" (as he was offered!)... Or more films like "King Creole", then maybe Elvis's acting career would've turned out better. But we can't dwell on such things. After all, if it wasn't for the downside of his filming career, we wouldn't have had the wonderful '68 Comeback, and his fantastic tours from 1969-1977.

The songs in this film are fantastic. The highlight is one of the best songs Elvis recorded: "All That I Am."
And the whole film is a breath of fresh air compared to the awful "Harum Scarum". It's not his best film, even among the rom-coms, but it's still enjoyable to watch once or twice.