China: Becoming an Influencer to Save the Shop

Season 5, Episode 21

China: Becoming an Influencer to Save the Shop

February 19, 2026

Overview

Live on Douyin, the Chinese equivalent of TikTok, these two young women aren't influencers, but fishmongers. Like them, to cope with plummeting consumer spending, many Chinese retailers have had to completely reinvent how they promote their products.

Loading

...