White Hot: The Rise & Fall of Abercrombie & Fitch

Decent enough documentary on A & F. Personally I never paid any attention to this store in high school outside of the smell which gave me a headache just walking by it. However this opened my eyes to the terrible business practices that lasted for a very long time, that's just outrageous.

I used to love this brand, which was very appealing to most tourists or visitors from western Europe, like me. Naturally I was interested by the documentary. While I learnt a few interesting things, I also had to go through 1.5 hours of bunch of SJW telling me how A&F was essentially a symbol of white supremacy. It is not said, but heavily implied. Their models were so white the store staff was so white, etc. While employment discrimination is bad and must be condemned, it is ironic that today most fashion brands clearly and blatantly favor models (especially male) "of color" despite most of their target audience being white. At least A&F was catering to a target audience albeit wrongfully. Today's fashion brands just want to be woke. I work for one of them. In the end, just Wokeflix being woke.